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C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Questions 4

You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?

Options:

A.

Import DataCustom Analytical QueriesExport Software Collection

B.

Custom CDS ViewsView BrowserExport Software Collection

C.

Custom CDS ViewsCustom Analytical QueriesExport Software Collection

D.

Import DataView BrowserExport Software Collection

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Questions 5

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Options:

A.

Impressions

B.

Click-through rate

C.

Activated e-mails

D.

Model status

E.

Conversion rate

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Questions 6

What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.

Options:

A.

Analytics Stories

B.

System reports

C.

Consumer reports

D.

Operational reports

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Questions 7

You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system. What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?

Options:

A.

Create Target Groups, Campaigns, and Content by marketing area and communication category.

B.

Create one Target Group, Campaign, and Content for all marketing areas.

C.

Create Target Groups, Campaigns, and Content by marketing area.

D.

Create Target Groups, Campaign templates, and Content templates by marketing area.

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Questions 8

You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct answers to this question.

Options:

A.

Items of interest

B.

Product categories

C.

Sales order interactions

D.

Product master data

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Questions 9

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.

Options:

A.

Create and assign interaction channel

B.

Assign an interaction type to communication medium

C.

Create interaction type

D.

Create interaction reason

E.

Assign media type

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Questions 10

You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct answers to this question.

Options:

A.

Create filter conditions via Live Target Groups.

B.

Export in Manage Your Solution by creating a change project.

C.

Test custom logic using predefined test variants.

D.

Publish an implementation description to your test system.

E.

Create an implementation description using ABAP for key users

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Questions 11

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

Options:

A.

Multichannel Campaign

B.

External Campaign

C.

E-mail Campaign

D.

Trigger-based Campaign

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Questions 12

In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?

Options:

A.

Data File Load

B.

Import Monitor

C.

Browse Contact Data

D.

Marketing Application Jobs

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Questions 13

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

Options:

A.

Facebook

B.

Mobile Campaign

C.

Paid search

D.

Trigger-based

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Exam Code: C_C4H260_01
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Last Update: Nov 23, 2024
Questions: 89

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