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Facebook 200-101 Exam Dumps Questions and Answers

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Facebook Certified Marketing Science Professional Questions and Answers

Questions 1

An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value calculated from its LTV model versus demographic targeting improves performance by 10%. The p-value for the test is calculated as p = 0.95.

How should the analyst interpret bidding based on user value?

Options:

A.

It cannot be concluded that 95% of the performance increase is due to bidding based on user value.

B.

It cannot be concluded that 10% of the performance increase is due to bidding based on user value.

C.

Ten percent of the performance increase is due to bidding based on user value.

D.

Bidding based on user value is responsible for 95% of the performance increase.

Questions 2

An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?

Options:

A.

60% of campaigns with longer view durations had also higher ad recall lift

B.

36% of the variation in ad recall can be explained by campaign's view duration

C.

There is 60% probability that longer view durations in a campaign leads to higher ad recall

D.

40% of the variation in ad recall can be explained by campaign's view duration

Questions 3

A marketing analyst wants to understand the relationship between campaign frequency and additional return on ad spend (ROAS) across 150 CPG Facebook campaigns. The analyst has the following information on these campaigns: reach, frequency, duration, budget, product category, buying strategies, and outcomes like additional sales and ROAS. The analyst suspects that campaign frequency is related to other campaign characteristics and is planning to run the following statistical model:

ROAS Lift = bO + b1.reach + b2.frequency + b3.duration + b4.budget + b5.product category + b6.buying strategy

What two additional statistical analysis are required to test the analyst's hypothesis? (Choose 2)

Options:

A.

Correlation matrix of campaign frequency and other predictors of ROAS Lift

B.

Logistic regression including all relevant campaign characteristics

C.

Simple linear regression of frequency and ROAS Lift

D.

Multiple linear regression including non-linear and interaction terms